For almost 25 years, Shaine produced content with a focus on the outdoors and technology. He's known for creating engaging, high-quality material that converts scanners into clickers, clickers into readers, and readers into buyers.

Lately, he's turned his attention more to the Content Strategy and Information Architecture sides. Because while content may still be king, distribution is Queen.

When not writing, he can be found arguing about Oxford commas, cooking, or riding his bike.